Aug. 30, 2021

EcoCart - Giving Consumers Eco-Friendly Options

EcoCart  - Giving Consumers Eco-Friendly Options

**This episode is brought to you by , , and ** In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says , Co-Founder of According to him, communicating with customers and doing initiatives...

The player is loading ...
The Story of a Brand

**This episode is brought to you by MuteSix, Gorgias, and Attentive**


In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says Dane Baker, Co-Founder of EcoCart. According to him, communicating with customers and doing initiatives in conjunction with EcoCart can give better results.


He mentions that bringing solutions to brands was challenging, but brands were convinced because EcoCart boosted conversion rates. EcoCart works with brands of all shapes and sizes. On average, 1 percent to 2 percent of the order value is the cost to make an “order” carbon neutral.


Dane emphasizes that real-time impact counters can create goodwill in the customer's eyes. Through such counters, consumers can align with a brand. It brings about a connection between brand and consumer.


In part 2 of this episode of The Story of a Brand, Dane talks about:


* Challenges EcoCart overcame
* The impact of a real-time counter
* EcoCart’s ideal customer
* How to get started with EcoCart
* Metrics they see
* Strategies for getting success


Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand.


For more on EcoCart, visit: https://ecocart.io/


Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.


*


This episode was brought to you by MuteSix.


MuteSix is the leading agency in performance marketing.


They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.


They're currently offering listeners a FREE omnichannel marketing audit.


Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.


The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.


For your free digital marketing consultation, visit: mutesix.com/storyofabrand


*


This episode was brought to you by Attentive.


How do the most innovative companies reach mobile consumers?


Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.


On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?


Learn how to get started with your free trial by requesting a demo at attentivemobile.com


*


This episode is also brought to you by Gorgias.


Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?


That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.


Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.


This saves your support team hours per day and makes managing customer orders a breeze.


Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.