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In Part 2 of this Feature, Benjamin Smith, Founder of Disco, continues telling the story of this clean ingredient Men’s skincare brand that’s designed to fight dull, dry, and aging skin with natural ingredients.
In this episode, Ben discusses The larger societal trends affecting Disco, Why the brand values are a manifestation of Ben’s personal values, Why skincare products are commodities, What really differentiates skincare products, What is the Disco Moat, How Disco builds loyalty and community, Who makes up the Disco demographics, How to best to survive COVID-19 business environment and so much more.
Join us while Ramon Vela interview Ben in Part 2 of this episode and listen to him share the inside story of a brand.
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