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In the early days, Steven Borrelli, Founder of Cuts Clothing didn’t want to tell anyone about his brand. He was 26 and didn’t want to be that guy who moves back into his parent’s house to start a Tshirt brand that blows up in his face.  He knew how big it would be but he also knew not telling people would relieve some of the pressure and stress and allow him to focus on building the brand.  His strategy paid off and now Cuts is a leading DTC Menswear Brand that is first to accessorize the basic Tshirt and elevate it into the office and beyond.
In Part 1 of this feature, Steve shares What brand was his inspiration, How he starting the brand knowing nothing about apparel, How he tested his product in the early days, How he used his network to find his first 1000 customers, How the brand almost crashed and burned several times, What Attitude you need to develop if you’re an entrepreneur, Why it’s critical for your marketing to create a story, Why he likes to hire people with high Motors, Why when advertising – Talk to people the way you talk to your friends, and much, much more.
Join us while Ramon Vela interviews Steven in Part 1 of this episode and hear her share the inside story of a brand.
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