For most coffee lovers, instant coffee is rarely the first choice unless it’s needed. Although with Cusa Tea & Coffee, this might not always be the case.

As the world’s first premium instant coffee and tea company, Jim and his team are on a mission to change how the world thinks of instant by creating an award-winning product.

In the second part of this Feature, we sit back down with Jim Lamancusa, Founder of Cusa Tea & Coffee, to discuss his brand. As Jim mentioned on the show, Cusa was created to bring premium, barista-made drinks to every customer with convenience.

“So no more boiling water waiting to stir up a tea bag over steaming the tea bag, then trying to find somebody somewhere to throw this wet, soggy tea bag after you’re done with it or using your coffee maker, and then it sits on that pot and gets burned.”

In part 1, Jim discusses Working through your companies biggest challenges; Destigmatizing instant coffee; Changing your marketing strategies to build your purchase rate; Building a positive image for the brand; Reducing waste with instant tea and coffee; Getting into the different tea and coffee categories; Delving into the ingredients; The future of Cusa; and much more.

Join Ramon Vela and Jim as they breakdown the inside story on The Story of a Brand.

For more on Cusa Tea & Coffee, visit:

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