“Creating work that advocates for a more inclusive and empathetic world” that’s what Curiosity Lab is dedicated to bringing into the world. Today we have Michael Tennant, Founder of Curiosity Lab, a product content and experience company.
Michael spent 15 years in media and advertising. In 2017, he left traditional advertising due to family problems and presidential elections. He decided to create the Curiosity Lab as he wanted to deliver something meaningful to people.
He came up with three values for Curiosity Lab: curiosity, compassion, and connection. The values helped the brand in channelizing its energy. Resources, as well as experience, were the biggest challenges in their journey. Michael believes that his willingness to admit his wrongdoings is his superpower.
He talks about:
* Overview of the brand
* His motivating factor
* What were the challenges
* His development model
Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand.
For more on Curiosity Lab, visit: https://www.curiositylab.io/
This episode is brought to you by MuteSix, FenixCommerce, and EcoCart
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