“Promote and champion the people that are producing our products” that’s what Crafted Society does. Today we have Martin Johnston, Founder of Crafted Society.
Martin worked in the luxury industry with well-known global labels. He’s familiar with footwear, bags, and accessories. However, he wanted more. As Martin says in the interview “if you don’t go out and build your dream, someone else is going to hire you to build their dream. So with his family’s support and his wife by his side, he started his brand in November 2015.
It’s the first pure luxury player to introduce a sneaker subscription and a club membership. The brand understands the struggles of makers. During the pandemic, the store closure, regulations, as well as order cancellations were tough for them. So, they came up with subscriptions to help the artisans that make their products survive and thrive.
In part 1, he talks about:
* Gratefulness
* Overview of the company
* Preserving a crafted society
* Experience in pandemic
* Subscription
Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand.
For more on Crafted Society, visit: https://www.craftedsociety.com/
This episode is brought to you by MuteSix, Repeat, and CartText
Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
