“Made with superior materials that will last and perform for you,” this is the Courser approach. In this first part of this Feature, we have Michael Petry and Laurie Spiro, co-founders of Courser, a performance and luxury footwear brand.
Michael started as a professional soccer player in England. He worked at Adidas, Ralph Lauren, Prada Sports, and sports and performance drove life for most of his career. Laurie also worked at Ralph Lauren, and they both met there. She traveled a lot during that time and learned about footwear manufacturing and the creation process.
They both knew that there was space between luxury and performance that the more prominent sneaker brands weren’t meeting.
So they worked and research and put together a combination of technology and materials to manufacture the sneakers they envisioned. This is their story.
We discuss:
* What they’re grateful for
* The health of the Luxury market
* Their background
* In sync with the vision
* Unexpected challenges
* What and how they pitched their idea
Join Ramon Vela and Michael Petry, and Laurie Spiro as they break down the inside story on The Story of a Brand.
This episode is brought to you by MuteSix and Honeycomb Credit
For more on Courser, visit https://courserworld.com/.
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