In the second part of this Feature,
Shannon Gabor, Founder & Chief Creative Officer of
Clever Creative, continues to share that as an independent, female run agency, Clever Creative is dedicated to bringing positive human qualities to everyday brands. As Shannon mentions, it’s important to bring “vulnerability and candor” when a company is trying to express their message to the consumer. Despite what advertising history may say or how stigmatized it is to be truly honest, the connection that’s built through vulnerability and candor is unmatched because people always “remember the human replies.” Throughout the second half of this episode, Shannon talks about this relationship, as well as, what it takes to be the ideal client, the growth of the agency, and advice for future entrepreneurs. Here's the rest of her story.
In part two, Shannon discusses Growing past advertising history; Defining yourself as a Creative; Never get in the way of your own growth; Treating your company as a hospitality business; Tending to your “guests” in relation to hospitality; The ideal client for Clever Creative; The Importance of leading with optimism and good energy; And so much more.
