Recorded in my closet during the lockdown. Audio is choppy but the wisdom is real.
Many Americans live fast-paced, on-the-go lifestyles. This doesn’t always make it easy to find the time to sit down and enjoy a healthy meal. What’s worse is that many “healthy snacks” are actually full of preservatives and loaded with sugar. So, what does it take to get some clean protein on the go? Create your own product, of course.

That’s exactly what Pete Maldonado did when he co-founded CHOMPS: the all-natural, grass-fed, non-GMO, keto-friendly, certified humane meat sticks. Here’s his story…

In Part one, Pete talks about How his early days as a fitness trainer triggered the need for a new product, Why his first business venture, called Frozen Fitness, failed, and the valuable lessons learned, How he came back with a smaller, much simpler idea: the meat stick, How an initial investment of $3,250, “Getting as scrappy as you possibly can get,” and “a few hundred bucks of Facebook ads,” led to CHOMPS selling out inventory in only 30 days, How Chomps eventually catapulted itself onto the national market when it was incidentally featured on the front page of and so much more.

Join us while Ramon Vela interviews Pete in Part 1of this episode and gets the inside story of this amazing brand.

For more on CHOMPS visit:

Fenix Commerce –
Retention Science –

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