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April 22, 2025

Cure Hydration - How One Brand Made Hydration Cool (and Clean)

On today’s episode of The Story of a Brand Show, I’m joined by Lauren Picasso, the founder and CEO of Cure Hydration. What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in...

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April 17, 2025

Malk Organics - The Simple Ingredient Strategy That Built Consumer Tr…

In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out. Jason shares how a deeply personal career pivot led him to a mission-driven company that’s...

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April 12, 2025

Pilot Project Brewing - The Incubator That's Launching the Next Big …

In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages. From launching home-brew experiments in his garage to...

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April 2, 2025

Bissinger’s - What It Takes to Craft a Chocolate Masterpiece

In this episode, I sit down with Dan Abel Jr., Chief Chocolate Officer of Bissinger’s, one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand’s royal beginnings in France, its journey to the U.S., and how Dan and his...

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April 1, 2025

Lifeway Foods - The Immigrant Dream That Built a $200M Wellness Brand

In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie’s incredible family story, from escaping the Soviet Union with just...

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March 25, 2025

VitaWild - No Sugar, No Guilt—Just Good Hydration

In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open u…

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March 20, 2025

Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine

In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that...

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May 19, 2022

Figlia - A Beautifully Balanced Non-Alcoholic Aperitivo

This episode is brought to you by .   Starting a new brand - particularly a very small brand - can be pretty isolating. So determination and vision are keys to success, says , founder of , a non-alcoholic cocktail with no added sugar or...

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May 19, 2022

Figlia - For Social Moments You Want to Remember

This episode is brought to you by .   combined an early entrepreneurial spirit with the isolating feeling of having an alcoholic parent to develop her brand of non-alcoholic beverages - .   The premium non-alcoholic space might be super new...

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