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**This episode is brought to you by , , and ** helps DTC brands and retailers drive more revenue and scale their customer relationships, says , Co-Founder of the conversational text marketing platform for Shopify and Shopify Plus brands. Lisa...
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
Cartloop helps DTC brands and retailers drive more revenue and scale their customer relationships, says Lisa Popovici, Co-Founder of the conversational text marketing platform for Shopify and Shopify Plus brands.
Lisa majored in computer science in high school but decided to study medicine for college. She met her future co-founder Andrei Negrau while studying medicine and got inspired to start her first e-commerce store. Later, her e-commerce journey extended to tech, which also helped them in funding their first startup.
She says the frustration behind abandoned carts and avoiding reliance on external marketing channels were the reasons behind Cartloop. She also discusses the startup scene in Romania and that the startup ecosystem is evolving.
In part 1, Lisa talks about:
* Gratefulness
* Overview of the brand
* Her life before Cartloop
* Challenge of joining tech
* What she learned by studying medicine
* Being a startup pioneer in Romania
* Early days of Cartloop
* SMS as a “personal” channel
Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand.
For more on CartLoop, visit: https://cartloop.io/story
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
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This episode was brought to you by MuteSix.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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This episode is also brought to you by Gorgias.
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