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**This episode is brought to you by , , and ** To democratize customer communication for brands of all sizes across various channels - that's the mission of Cartloop. In the second half of this Feature, , Co-Founder of , advises other startups...
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
To democratize customer communication for brands of all sizes across various channels - that's the mission of Cartloop. In the second half of this Feature, Lisa Popovici, Co-Founder of Cartloop, advises other startups that bringing on board the right people is the most important.
She maintains that it's best not to try doing everything by yourself. Then she explains the difference between automated and conversational SMS marketing, a distinction that businesses usually do not know. Automated text is one impersonal text to the entire audience, while conversational text enables communication through its engaging, value-adding, and empathy-driven approach.
In Part 2 of this Story of a Brand podcast, Lisa talks about:
* Advice for other startups
* How to reach Cartloop
* Who is their ideal customer
* Process of optimizing your Shopify account
* Considering the tone of voice in your messages
* Providing best information to shoppers and three plans
* Is it better to start with one particular product
* What's next for Cartloop
* How brands should prepare for holidays
Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand.
For more on CartLoop, visit: https://cartloop.io/story
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
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This episode was brought to you by MuteSix.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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This episode was brought to you by Attentive.
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This episode is also brought to you by Gorgias.
Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?
That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.
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