“You don’t need to be the one doing the creativity,” says Tim. “What’s important is the ability to put people together.” In the second part, Tim Parr, Founder and CEO of Caddis, suggests The Longevity Economy by Joseph F. Coughlin.
Tim mentions the massive gap between buyers and the marketing directed to particular groups. He faced complications in his journey due to wrong things existing in the system. He tells Caddis’ goal has always been to create something that influential people can recognize as something different and unique.
In recent times, a lot of people are embracing the age factor, especially women. There’s a lot of examples in health and wellness but not much in the eyewear lifestyle category. The brand is coming up with new designs, collaboration, and funding music education in schools.
Here he talks about:
* Huge potential market
* Accepting aging
* Systemic problem
* Caddis products
* Creativity
* Their website
* What’s next
Join Ramon Vela and Tim Parr as they break down the inside story on The Story of a Brand.
For more on Caddis, visit: https://caddislife.com/
This episode is brought to you by MuteSix, Gorgias, and Attentive
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