When Brian Bushell, Co-Founder, and CEO of By Humankind, decided to take a vacation in between gigs, he got more than just rest. While swimming in the ocean at a beautiful resort, he saw first hand, a huge pile of single-use plastic items floating in the water. Since then, he couldn’t get it out of his mind. So he decided to do something about it. And so after some research, the idea of By Humankind was born: a personal care brand dedicated to both creating clean effective products while reducing single-use plastic waste. Here’s his story.
In part 1 of this feature, Brian discusses His pre-By Humankind journey, Why it’s important to experience life in between founding companies, How he experienced the disaster of single-use plastics in our oceans, The founding idea – formulas that can pass through your body inside packaging that can pass through mother earth, How he didn’t haven’t any experience creating clean beauty products, How deodorants work, Why the only thing better than great products is a great team, How they chose which products to design and make first, Why they decided to choose the top single-use plastic offenders, Why only 7% of single-use products get a second life, Why consumers need to start thinking about packaging, Why if you want to make clean products accessible – the biggest challenge is cost, and so much more.
Join us while Ramon Vela interviews Brian in Part 1 of this episode and listen to her share the inside story of his brand.
For more on By Humankind visit: https://byhumankind.com
Justuno – justuno.com/ramon
Pattern89 – pattern89.com/pod
Retention Science – RetentionScience.com
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