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In Part 2 of this special feature, Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, continues sharing the insides story of this leading unisex fragrance brand started and founded by actress Kate Walsh.
In Part 2 of this episode, Melody discusses Why building trust with consumers is so important, How micro-influencers are playing a part in their strategy, Why they strive for authenticity from their influencers, Why it makes sense for Agencies to launch their own brands, How Boyfriend is using Facebook to develop new products, The Boyfriend product launch strategy, How gender neutrality focus is impacting the brand message and philosophy and so much more.
Join us while Ramon Vela interviews Melody in Part 2 of this episode and listen to them share the inside story of a brand.
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