BOMANI Cold Buzz - Challenging the Status Quo

Co-Founders Sam Madani and Amin Anjedani of BOMANI Cold Buzz, always find the time to keep things light-hearted as they share the personal side of the BOMANI journey including interesting stories during development. While we’re keeping the mood lighthearted, they’ve also shared the secrets on how to make the drink light while remaining vegan, kosher, non-GMO, etc. If you’re concerned about the ingredients that go into your cold brew coffee or beverage, your safest bet is always BOMANI. Here's the rest of the story.

 

In Part 1, Sam and Amin discuss: Creating A broad target audience; How a Mom taught us that a business is more than a good plan; Understanding the market and competitors; Creating a beverage that's malleable and unique to each consumer; How COVID-19 impacted digital marketing; How it's important to be anti-racist; and so much more.