In the first part of this Feature, we sit down with Laura Modi, CEO, and Bobbie’s co-founder. Bobbie is dedicated to creating a better-for-you organic infant formula.

As Laura mentions in the episode, Bobbie wasn’t exactly a brand she always imagined growing, but it’s extremely personal.

Formula is one of the “only substitutes to breast milk and the only way to feed your child if you are unable to breastfeed.” Not only is formula one of the only substitutes, but Formula also holds a large stigma in the world of becoming a parent.

As a woman becomes a mother, breastfeeding is largely highlighted as one of the biggest ways to bond with your child, but what happens if you can’t breastfeed? This is why Laura created Bobbie.

In part 1, we discuss Laura’s mentor experience; The hundred-foot overview of Bobbie; Breaking stigmas; Taking the dive into building a brand; Being a founder and a mother, and much more.

Join Ramon Vela and Laura as they breakdown the inside story on The Story of a Brand.

For more on Bobbie, visit:

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