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March 22, 2021

Bobbie - Breaking the Stigma of Baby Formula

Bobbie - Breaking the Stigma of Baby Formula

****This episode was brought to you by and .   In the first part of this Feature, we sit down with , CEO, and Bobbie's co-founder. is dedicated to creating a better-for-you organic infant formula. As Laura mentions in the episode, Bobbie...

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The Story of a Brand

****This episode was brought to you by ATTN Agency and Daasity.

 

In the first part of this Feature, we sit down with Laura Modi, CEO, and Bobbie's co-founder. Bobbie is dedicated to creating a better-for-you organic infant formula.

As Laura mentions in the episode, Bobbie wasn’t exactly a brand she always imagined growing, but it’s extremely personal.

Formula is one of the “only substitutes to breast milk and the only way to feed your child if you are unable to breastfeed.” Not only is formula one of the only substitutes, but Formula also holds a large stigma in the world of becoming a parent.

As a woman becomes a mother, breastfeeding is largely highlighted as one of the biggest ways to bond with your child, but what happens if you can't breastfeed? This is why Laura created Bobbie.

In part 1, we discuss Laura’s mentor experience; The hundred-foot overview of Bobbie; Breaking stigmas; Taking the dive into building a brand; Being a founder and a mother, and much more.

Join Ramon Vela and Laura as they breakdown the inside story on The Story of a Brand.

For more on Bobbie, visit: https://hibobbie.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

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This specific episode is also brought to you by Daasity.

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