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Both Grace Lee and Monica Young Ashauer, co-founders of Birdy Grey, had been bridesmaids several times which is what gave Grace a novel idea for a business. At the time, Grace ran it by her good friend and partner Monica as well as other friends and potential investors and it resonated with them. They all thought it was sound and disruptive. Basically, the idea went, Millennials don’t want to be stuck paying hundreds of dollars on a bridesmaid dress that they’ll wear one time, instead, they want to spend on experiences. So Birdy Grey was born: stylish, innovative, beautiful bridesmaid dresses for under $99.
In Part 1 of this episode, Grace and Monica discuss Why the concept really landed with investors and customers, The story of how they got the idea, What was the best advice they received from an investor on how to build their business, What’s their advice for people who dream of being an Entrepreneur, Why you need to get off the sidelines, What’s the one thing you need to be an entrepreneur, Why failure is not an option, What’s the one rule they have about life outside of work? Why the Customer Feedback Loop is so critical to them, and so much more.
Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.
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