March 4, 2020

Birdy Grey - Friendship is the Core of the Brand

Birdy Grey - Friendship is the Core of the Brand

In Part 2 of this feature,  and , cofounders of , continue sharing the story behind this stylish, innovative, beautiful bridesmaid dress for under $99 apparel brand.    In Part 2 of this episode, Grace and Monica discuss Why...

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The Story of a Brand
In Part 2 of this feature, Grace Lee and Monica Young Ashauer, cofounders of Birdy Grey, continue sharing the story behind this stylish, innovative, beautiful bridesmaid dress for under $99 apparel brand. 
 
In Part 2 of this episode, Grace and Monica discuss Why the old way of buying Bridesmaid dresses was out of line with how millennials shop, Why the simple act of adding pockets was brilliant, Why competitors are now dropping prices, How Bridesmaids go into debt, The dilemma of destination weddings, Why Birdy Grey gives the gift of time, Why Monica is like Grace's Instagram boyfriend, Why their employee culture is about thriving, Why the core of the business is about Friendship, Why they launched the curvy collection, and why you have to be inclusive in 2020 and so much more. 
 
Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.
 
For more on Birdy Grey visit: https://www.birdygrey.com/
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com