BEHAVE - Creating a Product for Yourself

In the first part of this Feature, we interview Mayssa Chehata, Co-Founder & CEO of BEHAVE.  Behave is a better-for-you candy brand that is sold direct-to-consumer. They combine low sugar and all-natural ingredients without compromising the taste.

The company started because Mayssa was tired of the sugary options, and she wanted a healthy way to enjoy sweets. She emphasizes that she created this product for herself, and it blossomed into the company it is today.

Mayssa started her career working for the NFL; she went on to work for Uber in its early days, then on the startup team at Daily Harvest, and finally for Soul Cycle. These big companies taught her what it takes to run a business and be an entrepreneur.

In Part 1, Mayssa discusses why the company started, how the Pandemic attributed to her success and her unique and impressive career path.