Steve and Jamie say, “Your mouth health is directly connected to your gut and mind health. Especially your gut. You have people spending a ton of money on probiotics and if they’re not taking care of their mouth health, they could be completely out of balance.”

Today, we interview Steve Thorp and Jamie Collins, Co-Founders of Before. Before is a custom dentist-approved formula made with clean ingredients and packaged in a 100% recyclable plant-based tube.

We discussed:

* What they are grateful for
* The idea, origin, and overview of Before
* The opportunity in oral care and wellness
* What both founders never expected on their entrepreneurial journey
* Why accessibility and price point are important to them
* Avoiding the petroleum and aluminum lining that competitors use in their tubes
* Their focus on clean ingredients, sustainability and plant-based
* How gut health and oral health are connected
* The 2023 Men’s Health Winner for Best Tooth Paste
* A breakdown of their products
* Advice for other Founders
* And more…

Join Ramon Vela, Steve Thorp and Jamie Collins as we break down the inside story of Before on The Story of a Brand.

For more on Before, visit:

This episode is brought to you by Sendlane.

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.