“To help women find confidence in their true selves,” that’s the mission behind Auralie. In part 1, we have Tessa Jennifer, Founder of Auralie, a multi-brand retailer.

Tessa worked in fast fashion but soon realized the harm that fast fashion had on the environment and other areas. According to her, most people don’t understand what damage is caused by fast fashion. So Tessa launched a platform where women can choose clothing from slow fashion brands.

She carefully chooses brands. Tessa checks the source, quality, and treatment of employees of the brands she carries before deciding to carry them. She is inclined to support women-owned brands.

She discusses:

* Gratefulness
* Overview of the brand
* Fast fashion and slow fashion
* Lack of knowledge
* Her criteria for brands

Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand.

For more on Auralie, visit: https://auraliestudio.com/

This episode is brought to you by MuteSix, and Yotpo

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