Today we have Steve Lee, Co-Founder, and CEO of Aura Health, a self-care brand.

Steve built this brand with his brother Daniel because he witnessed their mother’s struggle with mental health. The idea behind Aura Health was to combine the power of mindfulness, machine learning, and AI to create effective self-care that works.

In the current environment, thousands of therapists and coaches restrict themselves to offline, one-on-one sessions only. So, Steve decided to encourage therapists and coaches to become content creators. At Aura Health, these creators can upload their content, and the platform will recommend it to different people, who can then connect directly.

He talks about:

* Gratefulness
* Overview of the brand
* Uptick in pandemic
* What pushed them
* How was the early version of the thesis
* Coaching standpoint
* Involvement in mental health beforehand
* How to use the platform
* Visualizing application

Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.

For more on Aura Health, visit:

This episode is brought to you by MuteSix, Repeat,and CartText

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.