In this special episode, we are featuring
Arthur Gallego, Founder & CEO of
Gallego and Co., an expert in food & beverage (CPG) marketing and an advisor to brands and private equity.
In Part 1 of this special feature, Arthur discusses The extensive Brands that Arthur works with, How he got started, Factors influencing the Plant based movement, Why the Plant based trend is sustainable (but it will plateau), Why he often works with startups as interim CMO, What brands are doing a great job, The seismic cultural, retail, and generational shift shaping the Food and Beverage industry, Why Food and Beverage brands should first own their backyards, Advice for Food and Beverage brands, Why GenZers are more frugal, Why GenZ maturation is changing the landscape for hard beverages, Why 40-50% of CBD beverage brands will not be around by end of 2020 or sooner, The areas of innovation in Food and Beverage, Why Collagen is a growing trend, Why taste and sweetness are important, Areas of opportunity in Food and Beverage and much more.
Join us while
Ramon Vela interviews Arthur in Part 1 of this episode and listen to him share the inside story of a brand.
