In Part 2 of this special episode,
Arthur Gallego, Founder & CEO of
Gallego and Co., continues to sharing expert insights and advice and the inside story of the Food and Beverage Industry.
In Part 2 of this special feature, Arthur discusses How to find a place to get in the door and start to brand build, Which are the brands to watch, Why packaging is a hot topic, Why Sustainability starts in the supply chain, Why we have a dependence on plastic, Advice on how to start a beverage brand, What are the important touchstones when you create a beverage brand, How differentiated do you want your beverage brand to be, Why it's so overwhelming for the consumer, How Mush Overnight Oats differentiates itself, Why you must have an interesting narrative (doesn't have to be the founder), What is badge value, How does your product connect to people, Why you should understand emotional narrative, When should a food and beverage brand use Arthur, Why you could market your products too early, and much more.
Join us while
Ramon Vela interviews Arthur in Part 2 of this episode and listen to him share the inside story of a brand.
