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**This episode is brought to you by and .** In the second part of this feature, , the CEO of , compares tea to wine. The grapes that go into the wine are meticulously sourced and grown, yet the leaves that go into tea don’t have the same...
**This episode is brought to you by ATTN Agency and Repeat.**
In the second part of this feature, Steve Schwartz, the CEO of Art of Tea, compares tea to wine. The grapes that go into the wine are meticulously sourced and grown, yet the leaves that go into tea don’t have the same backstory.
Art of Tea uses the idea of specifically-selected leaves to go into each drink. Steve outlines some of the cooking processes that result in different tastes and some of the harvesting techniques used.
Even the size of the leaves has a huge impact on the final taste. Steve shows his experience by diving into the specifics and science behind making tea, giving us a better understanding of this magical process.
In part 2, we learn about the intricacies of sourcing and preparing tea leaves, the science behind making tea, and why it all matters.
Join Ramon Vela and Steve as they breakdown the inside story on The Story of a Brand.
For more on Art of Tea, visit: https://www.artoftea.com/
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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
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This episode was brought to you by Repeat.
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