“We wanted to create products that would provide relief more immediately,” says Siffat Haider and Nishant Samantray, Co-Founders of Arrae, a 100% natural wellness company.
Nish has worked with startups, and Siff comes from a beauty/influencer background. When they came up with the idea for Arrae, what was necessary for them was that it had to be results-driven, targeted, and efficacious.
Digestion and anxiety are so closely linked that they created holistic solutions called “Bloat” for optimal digestion health and “Calm” for a naturally calming down without feeling drowsy.
During the pandemic, sales did exceptionally well; however, the situation was stressful and tough to navigate. Still, orders from around the world gave them the conviction and validation that their product impacted people’s lives.
They talk about:
* What they are grateful for
* Overview of the brand
* Problems they experienced
* Stress during the pandemic
* The thing that gave them conviction & motivation
* Their backgrounds before Arrae
Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.
This episode is brought to you by MuteSix, StoreYa, and Justuno
For more on Arrae, visit: https://www.arrae.com/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
