March 22, 2024

ALOHA - A Business Built for the Greater Good

ALOHA - A Business Built for the Greater Good

In this episode, Ramon Vela interviews Brad Charron, CEO of ALOHA.  ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet....

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The Story of a Brand

ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet. 


ALOHA’s product portfolio includes protein bars, drinks, and powders that taste as good as they are for you, proving that you don’t have to sacrifice taste for nutrition. 


USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for people and the environment.


Below are the key takeaways from our conversation:


* Brad shares his journey to joining ALOHA and the importance of gratitude in his leadership style. 


* Discover how Brad turned struggling companies into success stories by concentrating on their core competencies.


* Learn how Hawaiian culture inspires Brad’s business ethos, focusing on humility and community involvement.


* Get inspired by ALOHA’s dedication to giving back and Brad’s personal commitment to nonprofit work.


* Brad discusses ALOHA’s efforts to ensure its business is sustainable and accountable, with an array of certifications, such as B Corp, USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free, backing its claims.


* Hear about how ALOHA aligns its products with consumer needs, emphasizing the importance of organic, made-in-the-USA, and climate-neutral products, all while delivering nutritional value.


* Explore ALOHA’s straightforward strategy to convey the true value of their health and wellness products to consumers.


Join Ramon Vela for this inspiring conversation where we dive deep with Brad Sharon, the CEO of Aloha, a brand that’s not just making waves with its health-focused products but also setting a benchmark for sustainability and corporate responsibility. 


Don’t forget to visit aloha.com to explore their range of healthy, sustainable products and learn more about their commitment to positive change.


For more on ALOHA, visit: https://aloha.com/


Remember to follow The Story of a Brand Show for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!


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Today’s Sponsors:


Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/


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