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In this special episode, we are featuring Katie Webb, Founder and CEO of Aila, a premium natural food based ingredient workout supplement specially designed for women. Normally on the show, we feature established brands and ask them to look back and tell us about the challenges they faced in the early days of building a brand. Today, we are featuring a founder who IS in the early days and in the middle of the grind and asks her to share with us the real inside story of a new founder and her brand.
In Part 1 of this special entrepreneurial feature, Katie discusses Her Brand Aila, What is it like to build a brand while working 9 to 5, Why she focused on workout supplements, Why workout supplements were designed for men, Why she wanted to include natural food based ingredients in her supplements, Why developing the brand voice came first for her, Why it is important for her brand to lead with honesty and transparency, Why she hates the holy than thou attitude in the supplement industry, Bootstrapping your brand, How she’s getting the product into as many hands as possible and much more.
Join us while Ramon Vela interviews Katie in Part 1 of this episode and listen to him share the inside story of a brand.
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