The Story of a Brand

Recent Episodes

Aug. 7, 2025

Octavia Morgan - Fragrance Sensitivity Is Real. This Brand Is the Sol…

When I think of founder stories that move me to my core, Octavia Morgan’s journey is right at the top.  In this episode, I sit down with Octavia Morgan, CEO and Creative Director of Octavia Morgan, to discuss building a fine fragrance brand rooted in intention, courage, and community....

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Aug. 6, 2025

NoNormal - Made for and by Coffee Lovers and Outdoor Enthusiasts

When I first saw the product from NoNormal, I was intrigued. A coffee paste… in a tube? I’d never seen anything like it. But as someone who loves coffee and spends a lot of time outdoors, I instantly got the appeal.  In this episode, I chat with Alexander Haberlin, co-founder of NoNormal, about how…

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Aug. 5, 2025

Native Pet - Gut Health Goes to the Dogs

I had a blast sitting down with Dan Schaefer, Founder & CEO of Native Pet.  We kicked things off with gratitude. Dan shared how his wife was his “first angel investor,” backing his leap from BCG into entrepreneurship while raising a young family. From there, we got into the big idea behind...

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July 31, 2025

Coco5 - The Athlete-Backed Brand Moms Love

I had the pleasure of sitting down with James Reynolds, Co-CEO and Co-founder of Coco5, and what a conversation it was.  From the South Side of Chicago to Wall Street to the beverage aisle, James’s journey is packed with powerful lessons on grit, reinvention, and staying true to your purpose. He op…

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July 30, 2025

BusterBox - From Zero to Thousands of Happy Dogs

In this episode of The Story of a Brand, I sit down with Gary Redmond, co-founder of BusterBox, a subscription box that delivers joy straight to your dog’s doorstep.  What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing...

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July 29, 2025

MTE - A Better Way to Recharge

On this episode of The Story of a Brand, I sat down with Jeff Boyd, founder of MTE, a wellness brand that’s redefining how we think about energy, recovery, and mood. What started as a personal quest to feel better and support the people closest to him turned into a...

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July 24, 2025

Diestel Family Ranch - What Real, Responsible, Food Really Looks Like

What does it mean to steward a family legacy while completely rethinking how food is raised?  In this episode, I sat down with Heidi Diestel of Diestel Family Ranch, a fourth-generation turkey farmer who's not afraid to ask hard questions about the food system and make bold changes. Heidi brings a …

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July 23, 2025

Avocado Mattress - What Makes a Mattress Truly Organic?

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list. In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by …

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July 22, 2025

Cordina Hair - Creating Confidence, One Curl at a Time

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention. What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty...

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July 17, 2025

Snoozy - Helping You Sleep, One Gummy at a Time

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill.  What started as a curiosity about CBD quickly evolved into a product line that’s all...

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July 16, 2025

Compass Rose Ventures - Good Ideas Don’t Scale Themselves

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.  Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from...

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July 15, 2025

Resbiotic - The Gut-Lung Axis Explained

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health.  Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into...

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July 11, 2025

Bare Kind - How Socks Became a Force for Good

In this episode, I sit down with Andrew Kemp, the passionate owner of Bare Kind, a brand of bamboo socks that’s on a mission to save endangered animals one step at a time. What began with a desire to create a feel-good product has grown into a purpose-driven business...

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July 10, 2025

Flower Shop Perfumes Co. - Blending Art, Emotion, and Disruption

In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion.  What struck me most about our conversation is how personal their approach to fragrance is. For …

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July 10, 2025

Fresh - This Brand’s Soul Is in Every Jar

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. L…

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July 9, 2025

Delavie Sciences - Why This Brand Says No to the Skincare Status Quo

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world.  As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of...

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