310 Nutrition - More than a Health Brand, it's a Family

In the next part of this episode Tim Sharif, founder and CEO of 310 Nutrition, talks about the difficult challenges he faced while getting his product off the ground. He remembers the nail-biting 2 ½ years he worked without a paycheck- something he says, all entrepreneurs can understand. Finally, Tim talks candidly about his passion for healthy living and why his brand is more than just a company- it’s family. All this and more.

In the second part of this episode, Tim discusses: What challenges he faced in the early days of growing the brand; cutting costs in his personal life; starting small and reinvesting all profits for 2.5 years;  How 90% of their profits come from their own website; vertically integrating and keeping as self-sufficient as possible; staying true to their core values; How the digitally native brands are feeling a boost from the stay-at-home orders; His prediction about how viable businesses will survive and thrive following the pandemic; Why having a mission-driven company is the best of both worlds; the disadvantages of focusing solely on money-  seeing beyond money; What’s coming up next for 310 Nutrition; becoming fully organic, more locally-sourced ingredients “farm-to-bag” and expanding a distribution center in Nevada; Why his main differentiator is his willingness to re-invest in his own company, community.