“A new box of wellness for consumers” – that’s Zolt. In the second half, Ani Collum and Douglas Siegel, Co-Founders of Zolt, mention that their brand is based on plants, functionality, and nutraceuticals.

According to Ani, avoiding white label products helped Zolt in differentiating from other companies. The consumption of Zolt’s products depends on the functional needs of individuals. Their variety packs are best sellers.

For now, Ani and Douglas are focusing on their distribution strategy and customer feedback. The brand doesn’t sacrifice well-being because of cost and donates 1% of its sales to the National Young Farmers Coalition. This organization empowers farmers with non-traditional resources like technology. Douglas advises businesses to own their brand, formulation and knows their sourcing.

They talked about:

* Understanding customers
* Ingredient profile
* Choosing form factor
* Suggestion for people
* Products line
* What future looks like
* National Young Farmers Coalition

Join Ramon Vela, Ani Collum, and Douglas Siegel as they break down the inside story on The Story of a Brand.

For more on Zolt, visit: https://heyzolt.com/

This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop

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