In the second half of this Feature, Nat Noone, founder, and CEO of Wave Soda, provides an overview of his previous jobs and the experience he gained at other corporations. He talks about the ups and downs in the business world.

Later, he explains how crisis management is critical for an entrepreneur. Then speaks about the flavors available on their website. Nat shows the three different age groups that they focus on while marketing the product.

He also says how packaging attracts the younger generation. Addresses the emotions that even the older generation feels with the brand.

In part 2, we discuss: How it’s great to have a good partner and family support; Discussion on the hardships of running a business; How handling a crisis improves a person; Best selling flavors of the brand; How packaging is nostalgic and attractive; Where people can find Wave Soda; and much more.

Join Ramon Vela and Nate as they break down the inside story on The Story of a Brand.

For more on Wave Soda, visit:

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