“Upholding the rich craftsmanship of South Africa”– Steve and Angela Watts made this their goal as they co-founded two brands based on South African craft: Thula Tula and Veldskoen Shoes.

As a third-generation South African, Steve has always wanted to find a way to share the traditional crafts of South Africa with the entire world while also giving back to the community.

This is the story of how Angela and Steve took a step towards that goal. In part of one of this Feature, we first break down the Veldskoen shoe brand.

We talk about: The rich cultural history behind Veldskoen shoes; How Steve came up with the brand idea for these shoes; Their experience after Shark Tank; Their early struggle and lesson learned; How the couple balances their work and personal life; Products of Veldskoen shoes and the hero product; and so much more.

Join Ramon Vela, Steve, and Angela as they break down the inside story on The Story of a Brand.

For more on Veldskoen Shoes/Thula Tula, visit: