“You need to understand the business before the beautiful fabrics,” says Fotini Copeland, author, fashion designer, style strategies, personal brand enhancement consultant.
In childhood, she used to like making clothes for her dolls. Later, Fotini started with a fashion house in New York City, which later developed into her current business of personal brand enhancement and style strategy. But before that, she worked in the corporate world, which helped her understand and build her business.
Fotini is also an author who has published her journey…so far. In addition, she is a wife, mother, grandmother, and entrepreneur at the same time.
In the first half, she talked about:
* Overview of Fotini
* Her early career
* How Business and fashion go hand in hand
* How she jumped into fashion
* How she went to Italy to master corsetry
* What led her to start her business
* Her focus on a strategic curated collection
Join Ramon Vela and Fotini Copeland as they break down the inside story on The Story of a Brand.