In the second half of this feature, we have Jenifer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, discussing what they have learned so far in launching their beverage brand. According to them, having the discipline to set a plan and stay focused is essential.

The brand is planning to launch new flavors next spring. Swoon loves to hear from the customers as they care about creating something that people want.

In part 1, they discuss:

* Working on their first business
* Entrepreneurial lessons
* Fostering personal & business relationships
* Their Product lines
* Their brand’s commercial side
* How they use plant-based, monk fruit
* What’s next

Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand.

For more on Swoon, visit:

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