Zits on the day of Devir’s wedding was the start of Stryx. He was too embarrassed to ask the makeup artist to cover his pimples, and the result was thousands of photos of his zits on display. From there, Devir sought to create a company to help de-stigmatize the use of cosmetics for men and offer a solution.
To help, they created discreet makeup tools that don’t look like traditional cosmetic applicators.
They explain that it’s important not to launch a brand in a void. They spent time working on a blog that attracted the right people, to have a good starting point.
In Part 1, we hear about the brand’s birth, the little details behind their designs, and the anxiety of their launch.