Elizabeth says, “Why isn’t she wearing dresses? Why doesn’t she like pink? Why isn’t he wearing dinosaur shirts? For me it became very personal, and it became a calling because it didn’t feel right to me that my children were being labeled in a way that was not authentic to who they are and the way they want to express themselves.”
Today, we interview Elizabeth Brunner, Founder & CEO of StereoType. StereoType is a line of kids clothing that envisions a new world free from limits on expression and joy. Neither gender-neutral nor unisex, StereoType breaks down boundaries and blends these ideas together to create fun and functional clothing to support a child’s own unique style.
* Who she is grateful for
* Origin and Overview of StereoType
* Advice for Parents and why both kids and parents can change and grow
* The Story of Elizabeth’s Son
* How She came up with the name
* What is the mission of the brand
* How she is involves the kids in the brand and made them co-founders
* The difference between gender-neutral and Blended Fashion
* Advice for founders who build disruptive mission-based brands
* Review of clothing line
* And why you need to give yourself and kids space to be themselves
For more on StereoType, visit: https://stereotypekids.com/
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