Elizabeth says, “Why isn’t she wearing dresses? Why doesn’t she like pink? Why isn’t he wearing dinosaur shirts? For me it became very personal, and it became a calling because it didn’t feel right to me that my children were being labeled in a way that was not authentic to who they are and the way they want to express themselves.”

Today, we interview Elizabeth Brunner, Founder & CEO of StereoType. StereoType is a line of kids clothing that envisions a new world free from limits on expression and joy. Neither gender-neutral nor unisex, StereoType breaks down boundaries and blends these ideas together to create fun and functional clothing to support a child’s own unique style.

We discuss:

* Who she is grateful for
* Origin and Overview of StereoType
* Advice for Parents and why both kids and parents can change and grow
* The Story of Elizabeth’s Son
* How She came up with the name
* What is the mission of the brand
* How she is involves the kids in the brand and made them co-founders
* The difference between gender-neutral and Blended Fashion
* Advice for founders who build disruptive mission-based brands
* Review of clothing line
* And why you need to give yourself and kids space to be themselves

Join Ramon Vela and Elizabeth Brunner as we break down the inside story of StereoType on The Story of a Brand.

For more on StereoType, visit: https://stereotypekids.com/

This episode is brought to you by Sendlane.


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