For Spicewell, the ideal customer is the person responsible for the household nutrition, she says.
“At the end of the day, we’re not a supplement – we are a food – but we are a nutritious, nutrient-dense food,” Raina says.
It took more than 30 attempts to find a recipe that worked for Spicewell. Raina used her two children as tasters along the way, eventually finding a blend they enjoyed.
That blend includes plenty of organic vegetables such as broccoli, spinach, kale, pumpkin, sweet potatoes, sunflower seeds, and mushrooms. Each provides vitamins and nutrients that are better absorbed when consumed with food.
Raina says reviews and social sharing are critical as a new small business owner. Likewise, salt and pepper are only the beginning for Spicewell. Other seasoning mixes are planned, including a taco seasoning with an even greater vitamin profile.
Her words of wisdom to fellow entrepreneurs going through the stress of growing a brand: “Just take a deep breath, eat as healthy as you can today, and drink a lot of water.”
In Part 2, Raina talks about:
* Advice for other brand owners considering creating a new product.
* How to communicate with different audiences.
* Why moms are the prime constituent.
* Why vitamins and nutrients are best absorbed during meals rather than in pill form.
* The importance of turmeric.
* A short tour of the brand’s website.
* The importance of dealing with stress and anxiety.
For more on Spicewell, visit: https://thespicewell.com/
This episode is brought to you by Yotpo.
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