In this part, Siouxie Boshoff, also known as the Gummy Queen, Founder & CEO of Scrummy Sweets, talks about how other organic brands hide that they add 2-3 spoonfuls of sugars and how that could be harmful to children and adults.

Siouxie shared the length she goes through to source organic ingredients like Non-GMO gelatin from Europe and how she refuses to buy ingredients from China.

She and her husband developed their bestseller vegan caramel gummies with coconut cream. She laments that they went through a challenging but enlightening journey when finding and working with manufacturers. But, in the end, even manufacturers loved the product and the integrity they showed in insisting on only using specific ingredients.

She also talks about:

* Brand building
* More deep dive into her being inflexible
* Integrity with the product
* New product releases
* Health benefits and ingredients of Scrummy Gummies

Join Ramon Vela and Siouxie Boshoff as they break down the inside story on The Story of a Brand.

For more on Scrummy Sweets, visit: 

This episode is brought to you by Ordergroove.

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