In this episode, June Pai, General Manager of Asia PAC for Manduka, one of the most well known, and some would say, the brand that started it all for Yoga and apparel products, breaks down Manduka’s international e-commerce strategy and the Asia Pacific markets.
Listen to June as she discusses global e-commerce strategy and marketplaces, how Asia distributors help spread Manduka’s message, the difference in demographics in Asia for Yoga practitioners and the difference of styles. In addition, she discusses wellness trends in Asia, the future of Manduka, Yoga apparel for non-Yogis, and career advice for those just entering the job market and interested in the Wellness Industry.
In Part 2 of this 2 part episode listen to June Pai give us inside story of the building of a brand
Check out other episodes at www.commercefocused.com/category/the-story-behind-the-brand/
For more on Manduka visit: www.manduka.com