Please note we recorded this remotely over a month ago in the height of the pandemic, some of the audio is spotty but the wisdom is real.

What do you do if you handcraft women’s and men’s shoes in Italy, the COVID epicenter of Europe? For Ben Fischman, Founder & CEO at M.Gemi, his business was hit on several fronts and in our latest Feature, we discuss what he and his team did to survive and thrive through the pandemic.

In Part 1, Ben discusses The M.Gemi origin story, how priority number 1 is survival, The emotional connection with customers, How they are saving the lost art of handcrafted shoemaking in Italy, What fast fashion means to Ben, The Build Now, Buy Now, Wear Now process, How they are using real-time data and AI to manage the business, Ben’s “prove it, then build it” philosophy, How this pandemic is forcing people to build more efficient businesses, and so much more.

Join us while Ramon Vela interviews Ben in Part 1of this episode and gets the inside story of this amazing brand.

For more on M.Gemi visit:

Gorgias –
Fenix Commerce –
Retention Science –

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