# The Story of a Brand > Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of … This site is published with Podpage. The links below are machine-readable entry points for AI agents and other automated tools. ## Site - [Homepage](https://www.thestoryofabrand.com/) - [Sitemap](https://www.thestoryofabrand.com/sitemap.xml) - [RSS feed](https://storybehindthebrand.libsyn.com/rss) - [Contact](https://www.thestoryofabrand.com/contact/) ## Recent episodes - [Bite - How Bite Built a Profitable Business on Its Own Terms](https://www.thestoryofabrand.com/bite-how-bite-built-a-profitable-business-on-its-own-terms/): published 2026-09-30 - [New Primal - Revenue Is Vanity: The Hard Truth About Scaling CPG](https://www.thestoryofabrand.com/new-primal-revenue-is-vanity-the-hard-truth-about-scaling-cpg/): published 2026-09-02 - [ZeroCarb LYFE - Scaling Strategy: E-Com, Foodservice, and Retail Realities](https://www.thestoryofabrand.com/zerocarb-lyfe-scaling-strategy-e-com-foodservice-and-retail-realities/): published 2026-08-19 — [transcript](https://www.thestoryofabrand.com/zerocarb-lyfe-scaling-strategy-e-com-foodservice-and-retail-realities/transcript.txt) - [First Day - How First Day Built a $100M Brand Without the VC Treadmill](https://www.thestoryofabrand.com/first-day-how-first-day-built-a-100m-brand-without-the-vc-treadmill/): published 2026-08-05 — [transcript](https://www.thestoryofabrand.com/first-day-how-first-day-built-a-100m-brand-without-the-vc-treadmill/transcript.txt) - [POCA - What Building Hims and Hers Taught Her About Starting Over](https://www.thestoryofabrand.com/poca-what-building-hims-and-hers-taught-her-about-starting-over/): published 2026-07-08 - [Raw Sugar - What Retail Really Reveals About Your Brand](https://www.thestoryofabrand.com/raw-sugar-what-retail-really-reveals-about-your-brand/): published 2026-07-01 — [transcript](https://www.thestoryofabrand.com/raw-sugar-what-retail-really-reveals-about-your-brand/transcript.txt) - [Farmana - Health Is a Verb. Start Acting Like It.](https://www.thestoryofabrand.com/farmana-health-is-a-verb-start-acting-like-it/): published 2026-06-25 — [transcript](https://www.thestoryofabrand.com/farmana-health-is-a-verb-start-acting-like-it/transcript.txt) - [Taza Chocolate - Stay True to the Craft. Outlast the Competition](https://www.thestoryofabrand.com/taza-chocolate-stay-true-to-the-craft-outlast-the-competition/): published 2026-06-12 — [transcript](https://www.thestoryofabrand.com/taza-chocolate-stay-true-to-the-craft-outlast-the-competition/transcript.txt) - [I and Love and You - The Operator's Playbook for Pet](https://www.thestoryofabrand.com/i-and-love-and-you-the-operators-playbook-for-pet/): published 2026-06-10 — [transcript](https://www.thestoryofabrand.com/i-and-love-and-you-the-operators-playbook-for-pet/transcript.txt) - [Apothékary - She Left Wall Street to Redefine Wellness](https://www.thestoryofabrand.com/apothekary-she-left-wall-street-to-redefine-wellness/): published 2026-06-03 — [transcript](https://www.thestoryofabrand.com/apothekary-she-left-wall-street-to-redefine-wellness/transcript.txt) - [Eli Health - Your Hormones Are Talking. Are You Listening?](https://www.thestoryofabrand.com/eli-health-your-hormones-are-talking-are-you-listening/): published 2026-06-02 — [transcript](https://www.thestoryofabrand.com/eli-health-your-hormones-are-talking-are-you-listening/transcript.txt) - [Snakkidz - The Snack Bar Your Kids Will Actually Eat](https://www.thestoryofabrand.com/snakkidz-the-snack-bar-your-kids-will-actually-eat/): published 2026-05-21 — [transcript](https://www.thestoryofabrand.com/snakkidz-the-snack-bar-your-kids-will-actually-eat/transcript.txt) - [LensDirect - The Founder Who Refused to Quit](https://www.thestoryofabrand.com/lensdirect-the-founder-who-refused-to-quit/): published 2026-05-19 - [Boarderie - How Boarderie Cracked the Code on Premium D2C Food](https://www.thestoryofabrand.com/boarderie-premium-d2c-food/): published 2026-05-13 — [transcript](https://www.thestoryofabrand.com/boarderie-premium-d2c-food/transcript.txt) - [The Mind Company - Train Your Brain Like You Train Your Body](https://www.thestoryofabrand.com/train-your-brain-dan-kessler/): published 2026-05-12 — [transcript](https://www.thestoryofabrand.com/train-your-brain-dan-kessler/transcript.txt) - [PawCo - Your Dog is Like Family. Feed them Like it.](https://www.thestoryofabrand.com/pawco-dog-foods-mahsa-vazin/): published 2026-04-30 — [transcript](https://www.thestoryofabrand.com/pawco-dog-foods-mahsa-vazin/transcript.txt) - [Cloud Water Filters - Clean Water Isn't a Given Anymore](https://www.thestoryofabrand.com/cloud-water-filters-ben-zvaifler/): published 2026-04-29 — [transcript](https://www.thestoryofabrand.com/cloud-water-filters-ben-zvaifler/transcript.txt) - [Acely - He Scaled AllTrails. Now He's Coming for the SAT.](https://www.thestoryofabrand.com/ron-schneidermann-acely-interview/): published 2026-04-28 - [Naturepedic - What's Inside Your Mattress and Why You Probably Don't Want to Know](https://www.thestoryofabrand.com/naturepedic-inside-your-mattress/): published 2026-04-23 - [Dutch Pet, Inc. - Pet Healthcare Is Broken. Dutch is Rebuilding it](https://www.thestoryofabrand.com/dutch-pet-healthcare-revolution/): published 2026-04-21 - [Aware House - What Etsy Got Wrong and How She's Fixing It](https://www.thestoryofabrand.com/aware-house-etsy-frustration-fix/): published 2026-04-16 - [SATHI - Affiliate marketing is broken, Yash Chavan built the fix](https://www.thestoryofabrand.com/yash-chavan-affiliate-marketing-fix/): published 2026-04-15 - [A-Frame Brands - Why Getting Into Retail Might Be Your Biggest Mistake](https://www.thestoryofabrand.com/frame-brands-retail-mistake/): published 2026-04-15 - [Vitaminis - The Problem With Vitamins No One Talks About](https://www.thestoryofabrand.com/leslie-danford-vitaminis-innovation/): published 2026-04-08 — [transcript](https://www.thestoryofabrand.com/leslie-danford-vitaminis-innovation/transcript.txt) - [Dame - Building a Brand in a Taboo Industry](https://www.thestoryofabrand.com/dame-branding-in-taboo-industry/): published 2026-03-25 ## Notes for agents - Any page on this site can be fetched as Markdown instead of HTML by sending the header `Accept: text/markdown`. The response comes back as `text/markdown; charset=utf-8` with an `x-markdown-tokens` count. - Every page emits schema.org JSON-LD (PodcastSeries, PodcastEpisode, Person, BlogPosting). - Episode transcripts, when available locally, are served as text/plain at transcript.txt. - Respect the directives at [robots.txt](https://www.thestoryofabrand.com/robots.txt).