He saw that nobody was serving the modern customer, the customer who is used to ordering from their phone in minutes. That’s why he set out to serve customers with Kits.com and make things a bit more convenient for people.
The brand wants to take out needless friction for customers. Investing in quality, shipping times, convenience to customers, and extensive contact lens inventories have helped grow Kits. Roger tells about their promotion strategy where the first pair of eyeglasses is free with a coupon code.
He speaks on:
* The Opportunity to Serve Customers
* What Customers are looking for
* The Kits business’s differentiator
* How Kits’ works
* Their own “Gigafactory”
* Where are they going next
For more on Kits.com, visit: https://www.kits.com/