“A better, more modern Hawaiian shirt”, that’s Kenny Flowers. Today we have Kenny Haisfield – founder of Kenny Flowers, a clothing brand that embraces the feeling of vacation every day.

In 2015, Kenny moved to Bali with a dream to create a new version of Hawaiian shirts after quitting his job at IBM. He has an attachment with Bali and shares history with it so he chose this place for his brand. In high school, he even started a nonprofit organization to sponsor teenagers in Bali.

In the early days, he had no business plan or background in fashion design, which he thinks was a blessing as got to talk to many people and think carefully about potential customers.

He talks about:

* Gratefulness
* Overview of the brand
* What his dad thinks
* Did he did any research
* How did he choose location
* What influenced him to build nonprofit
* Experience at IBM

Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand.

For more on Kenny Flowers, visit: https://www.kennyflowers.com/

This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop

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