On today’s episode of Story of a Brand, we’re sitting down with Will Nitze, the Founder of IQBar.

While studying psychology as an undergrad, Will became fascinated with the brain and neuroscience. After graduation and long days at work, Will started to experience chronic headaches, which he soon found out would be caused by an unhealthy diet.

Through much research, he discovered his true calling was to reinvent brain food. As Will mentions, “this light bulb went off. I was like, oh, this could be the thing that I do now.”

With IQBar, “I could create functional nutritional products and not only solve my problems, but tens of thousands of other people’s problems.” Listen in as we talk about IQBar and the six brain nutrients to help start your day off right.

In part 1, Will discusses The Hundred-foot overview of IQBar; The Six Brain nutrients of the IQBar; Connecting nutrition to our psychology; Will’s start to the brand; A focus on nutrition; Working on fundraising; and much more.

Join Ramon Vela, and Will discuss the IQBar on The Story of a Brand.

For more on IQBar, visit: https://www.eatiqbar.com/

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