For Ryan Babenzien, Founder of GREATS, the first digitally native luxury sneaker brand, COVID-19 changed everything. Basically, their sales collapsed. They also chose to stop all of their marketing. It just didn’t feel right. Instead they changed their message to help the community. And they followed a formula to get through the crisis. First, protect the team. Second, contribute to the community (their customers), and Third, grow. Join us while Ramon Vela interviews Ryan in Part 1 of this episode and listen to him share the inside story of a brand.
In Part 1 of this episode, Ryan discusses Why for them digital native is not about online only but online mostly, The GREATS origin story, The story of their launch, Why an entrepreneur’s job is to turn red lights into green lights, Why entrepreneurship is not about intelligence or capital, Why he things entrepreneurship can’t be taught, How luck plays a huge part of success, Why business fail, What really makes a brand successful, How entrepreneurship intensifies your strengths and your weaknesses, The GREATS response to COVID-19, Why he’s rethinking working in an office, When your sales collapse, Why they decided to pause marketing, The three things they did to respond to COVID-19, and so much more.
For more on GREATS visit: https://www.greats.com/
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