“Sticking to our values, creating natural products, and helping other companies.” In part 1 of this Feature, we have Shoshauna and Will Routley, Founders of The Functional Beverage Group, an umbrella company for their in-house beverages and services to other beverage brands.

The brand started with Healthy Hooch Kombucha and then diversified and created additional natural products. Shoshauna and Will always dreamed of expanding their business to the point where they can support others and positively impact the world, including things like transparency, integrity, and building healthy relationships with people.

In this episode, we discuss:

* Gratefulness
* Overview of the brand
* Competitive personalities and running a business
* Living your values
* Points of alignment of the brand
* Using ingredients from their farm
* Clean minimal branding
* Thrive remedies

Join Ramon Vela and Shoshauna, and Will Routley as they break down the inside story on The Story of a Brand.

This episode is brought to you by MuteSixStoreYa, and Justuno

For more on The Functional Beverage Group, visit: https://funbevgroup.com/

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