In the first part of this Feature, we interview James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.”
FORLOH was created for adventurous spirits who enjoy taking a moment to be completely involved in nature. For those who love to take a step back from the “Get Up and Go” mentality of supermarkets, hunting provides an alternative solution to the harm of cattle farming while providing the sense of self that comes with understanding exactly where your food is coming from.
Not only does FORLOH empathize and support this sense of self, but it provides the quality tech and apparel for those who not only love to eat locally but shop locally as all of FORLOH manufacturing takes place right here in the United States.
FORLOH continuously works to break boundaries in both the hunting and apparel industries.
In Part 1, we hear about FORLOH and what it is; Discussing potential controversies and connotations; Best ways to market a brand with a polarized idea; Discussing the pros and cons of having a polarized idea; Talking about popular culture and trends in food; Finding your focus group; What it means to manufacture in the US; and more.