For
Taylor Offer, Co-Founder at
Feat, life as an entrepreneur has been a roller coaster. He met his co-founder,
Parker Burr, in college and by their senior year they had sold over 20,000 pairs of socks from their backpacks. Back then no one took them seriously but that's different today as Feat has become a premium brand that is moving beyond socks and now into Hoodies (the softest hoodies ever) and soon into other areas.
In Part 1 of this feature, Taylor shares the good, the bad, and the lessons learned in building a DTC brand, including: How they sold millions via Influencer marketing by getting in early on Influencers, Why socks are not a great item to sell via e-commerce and why (plus which products sell better), Why you want to limit your SKUs, The Four mistakes they made that you MUST avoid, Why it's critical to find a mentor that knows your industry and why you should listen to them, The Three things they did "right" that you should copy, How to be successful in Influencer marketing today, and much more.
